Rubber B has produced a creative video advertising its resilient straps with scenes relating to outdoor activities.
The Vulcanised rubber watch strap US company, which produces watch straps used by Rolex and Paneri, had the piece filmed in stopmotion using over 2,000 Rubber B Straps.
The film captures the straps’ suitability for watches worn by outdoor and sport enthusiasts.
The straps are made and hand finished in Switzerland and are resilient to environmental influences.
