Versace has opened a whole new market for its signature DV One family of Swiss-made automatics for ladies with a 43mm option for men.
The ceramic collection is instantly identifiable with its Medusa head at the top of an enamel dial that is framed by a ceramic Greca bezel.
A limited edition run of 1,000 for the DV One for men goes on sale in September with a black ceramic case and bracelet.
It joins an all-blue piece that is already on sale.
The watch has an open case back exposing the Swiss-made automatic movement, which powers central hours and minutes and a small seconds sub dial at 6 o’clock.
Versace DV One watches for men are priced at £2,300.