TW Steel partners with Valentino Rossi’s brand


TW Steel has teamed up MotoGP legend Valentino Rosso’s lifestyle brand VR|46 to produce two new watch collections.

The official TW Steel VR|46 / Yamaha Factory Racing watch collection will be available in November and features Pilot editions in both 45mm (£345) and 48mm (£365) and a 48mm Tech edition priced at £550. The watches uses PVD-coated stainless steel cases and Miyota movements.

Dedicated fans of Rossi, currently driving for Movistar Yamaha MotoGP, and his VR|46 brand will be spoilt for choice in October with the arrival of the six-piece VR|46 / Yamaha Factory Racing ‘By TW Steel’ range, which is accessibly priced at €99 and offered in 40mm and 45mm sizes. The collection features watches with carbon cases, reinforced mineral crystal and water resistance to 10 ATM.


Jordy Cobelens,TW Steel chief executive officer and co-owner, said: “Naturally we’re thrilled to partner with the VR|46 brand and start a very progressive relationship. The VR|46 brand is a further extension of Valentino Rossi’s values and his lifestyle choices. Having been exposed to that directly via our partnership with Movistar Yamaha MotoGP, we knew we wanted to work directly with VR|46 through the production of these new watch collections.

“There’s truly going to be something for everyone. The TW Steel VR|46 / Yamaha Factory Racing collection appeals to the consumer looking for a high-end and distinctive timepiece, based on our DNA of offering affordable luxury. In the Tech and Pilot editions we know we have strong models to partner with the VR|46 brand. At the same time, our new €99 VR|46 / Yamaha Factory Racing ‘By TW Steel’ models offer amazing quality and performance at a very fan-friendly price point. With eye-catching straps available in colours we know that will appeal to fans, we know we’ve created another bold way for fans to show support for VR|46.”


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