Tudor is opening a pop-up shop in Geneva on Monday, the first day of Watches and Wonders.
It will be the only monobrand store for the marque in the city, and the only place that will sell boutique-only Tudor watches such as the all-bronze Black Bay 58.
The boutique is located on Place de Longemalle, the main square close to the lake on the old town side of the city, and best known among watch lovers as home to Bucherer’s Geneva flagship.
It is also a stone’s-throw from where Tudor was created by Rolex founder Hans Wilsdorf in 1926.
“This boutique will be the only location where the entire range of Tudor watches, current collection and new collection launching on Monday 27 March at Watches & Wonders 2023, will be available to buy from the day of their release,” the company says.
It opens at midday on March 27, and thereafter from 10am until 6.30pm until the end of April.
