Timex and Stranger Things have collaborated on a collection of three 1980s classic watches.
The brand says the Timex x Stranger Things collection will bring together two cultural phenomena that will turn the watch world Upside Down, launched just in time for Season 4 of the sci-fi-horror-drama to make its debut.
Set in the early 1980s, Stranger Things is filled with retro throwbacks, from synth musical undercurrents to period wardrobe aesthetics.
For this special edition collection, an exploration of the Timex archive has resurfaced three cult classics from this era, comprising the Timex Camper, Timex T80, and the unforgettable Timex Atlantis.
Shari Fabiani, Senior VP of Brand Marketing and Creative Services at Timex Group, said: “With the Timex x Stranger Things collection, two cult franchises join forces to create a capsule that is intrinsic to this pop culture moment.
“Through rich storytelling and ageless design, these special edition styles proudly resurrect one of history’s most expressive decades that transcends through all generations.”
Authentic Stranger Things graphics creep across all three styles within the collection.
Sported by Lucas Sinclair in the forthcoming season, the original Timex Camper now permeates the shadows with an ominous INDIGLO backlight and hidden image.
The two digital watches, the Timex T80 and Timex Atlantis, which made their first debut around the time of Will Byers’ mysterious disappearance in 1983, feature a customised alarm with the Stranger Things melody.
The brands explained how viewers may have already spotted Sheriff Hopper’s Timex Atlantis in previous seasons—an iconic watch Timex has re-released in his honour.
They added: “Things really start to get eerie once the clock strikes 3:00pm, revealing a backwards number 3. The reason? Only time will tell.”
The Timex x Stranger Things capsule is available in three styles: Camper (40mm), Timex T80 (34mm), Timex Atlantis (40mm), each retailing for £80.
Key features include a stainless-steel bracelet or fabric strap, resin case and strap, INDIGLO backlight and customised alarm.
