Baume & Mercier is pitching its Riviera watches as the perfect accessory to a summer by the sea.
The sporty steel watch, with its twelve-sided bezel with exposed screw hears, comes in 42mm Baumatic and self-winding versions, or in a 36mm quartz pieces.
They are inspired by the carefree lifestyle of the Mediterranean’s French Riviera, where they will be just at home on the beaches of Nice or the bustling city life of Monte Carlo.
Riviera watches were first launched in 1973 as a sporty, steel on steel, every day timekeeper.
That history has fed into the current bestselling collection, which combines avant-garde ‘70s design with today’s fashion for boardroom to beach wearability.
There are 36mm, 42mm and 43mm sizes in the collection, which has options for both men and women and the choice of quartz or automatic movements.
Top of the line is the Riviera Baumatic edition, housing the in-house Baumatic movement launched by Baume & Mercier in 2018. The automatic movement, with a silicon balance spring, has five-day power reserve, a daily precision of -4 s / +6 s, and a magnetic resistance of 1500 Gauss.
The Baumatic Riviera is available with a smoky blue decorated sapphire dial on an integrated steel bracelet, or with a gray dial in combination with a black leather strap.
In the 42mm range there are automatic watches with textured dials that will make some think of mountain tops and others think it looks like a choppy ocean. They have bold applied hour markets with Roman numerals at 6 and 12 o’clock.
Swiss made quartz or automatic movements are available in 36mm models with blue or silver dials.
