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Take a tour of Chanel’s just-opened jewellery and watch New York flagship

French atelier finally finds the perfect location for a dedicated watch and jewellery showroom.

Chanel has opened a two storey New York City flagship devoted entirely to watches and fine jewellery.

Located at 5th Avenue and 57th Street, it is the first showroom in the United States dedicated to watches and jewellery.

New-York based architect Peter Marino designed the interior to look like a golden jewellery box.

Like its global flagship Place Vendôme in Paris, the boutique is a tribute to Gabrielle Chanel: her lucky number 5, her affinity for art, decoration, and the unique and interiors of her apartment at 31 Rue Cambon in the heart of the French capital.

It is also infused with Beaux-Arts details from the historic Crown Building, built in 1921, in which it is set.

Its storefront is adorned with black granite and cast gold bronze screens positioned behind an iron and glass façade.

Inside, visitors are struck a palette of gold and black enhanced by touches of rock crystal

and a collection of contemporary and fine art, antiques and custom-made furniture and lighting.

The boutique’s entrance has black and gold lacquer panelling and antique wooden lotus bouquets from Japan’s Edo Period.

Moving through the space, the gallery room’s gilded walls are illuminated by a pair of rock crystal “Dream Catcher” chandeliers by Parisian goldsmith Goossens.

To the right are two Fine Jewellery Salons and beyond them is the Watch Salon and a golden staircase leading to the mezzanine floor.

The upper floor has two more Fine Jewellery Salons, one reserved for private client appointments.

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