Posted inEDITOR'S CHOICE, FEATURES, INTERNATIONAL, NEWS, OPINION
MARKETING WORKSHOP: Making consumers tick with emotional e-commerce
Digital specialists in the retail space often over-focus on the 1% of customers that are already in the market to buy. But what if we refocused our attention on the rest? Is there a way to encourage other visitors to engage more, to subsequently buy more, and increase conversion rates? Simon Bell, managing director of Diligent […]
