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by James ButteryJuly 15, 2015

Lessons bricks and mortar can learn from Amazon

As Amazon.com celebrates its 20th Anniversary this week a leading retail expert looks at how bricks and mortar retailers can still offer a competitive alternative. Professor Heiner Evanschitzky, Professor and Chair of Marketing at Aston University in Birmingham, said: “Amazon ...

Avoiding the pitfalls of post-Christmas returns

Around 29 million unwanted gifts will have been returned to online stores by the time the post-Christmas period closes, costing the industry an estimated £600 million of revenue that retailers would have hoped was money in the bank. Research by ...