The very first Porsche 911 to carry the Carrera name — the Porsche 911 Carrera RS 2.7 — was unveiled 50 years ago.
That landmark is being celebrated by TAG Heuer, the car marque’s timekeeping partner, with two limited edition watches.
TAG Heuer Carrera x Porsche Limited Editions bring together two iconic designs from the 1960s and 70s that have both been evolving ever since without losing their DNA-deep identities.
“The name and spirit of the Carrera are incredibly meaningful and emblematic for both TAG Heuer and Porsche. So, for the 50th anniversary of the very first Porsche 911 Carrera, the iconic RS 2.7, we wanted to create a tribute watch that would express the character and power of this ground-breaking sports car within our own signature TAG Heuer Carrera chronograph,” says Frédéric Arnault, CEO of TAG Heuer.
“The two timepieces we imagined together are sleek, assertive, memorable; they reflect their illustrious past while also projecting something even more exciting — what Porsche and TAG Heuer can now achieve together.”
“The anniversary of this sports car icon is the perfect occasion for us to launch a joint watch with our close partner TAG Heuer, with whom we share the same philosophy and love for exclusive products that combine innovation and heritage,” adds Detlev von Platen, member of the Executive Board for Sales and Marketing at Porsche AG.
One style, two limited edition Carreras
TAG Heuer has made two limited editions, both based aesthetically on colour combinations from 1970s Porsches.
A steel piece with a white a blue chronograph dial and the Porsche Carerra logo swooping down the side of its 42mm case sells for £6,400.
It is limited to 500 units and comes on a sporty fabric strap or steel bracelet.
The rarer Red Edition, with just 250 available, comes in an 18ct rose gold case. Its white dial has red accents and it is sold on a red leather strap for £19,550.
Both use TAG Heuer’s Calibre Heuer 02 Automatic movement.
