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Swatch Group’s Breguet sets new price record on Richemont-owned Watchfinder

Breguet

Watchfinder is promoting a diamond-encrusted Breguet 5349 Double Tourbillon on its site that would have cost $850,000 new.

The record-breaking price is made more remarkable because Breguet is owned by Swatch Group, yet it is the Richemont-owned Watchfinder that will profit from the sale.

Richemont’s pre-owned platform making money from rival brands is nothing new. There are 958 Rolex watches listed on the site today, 638 TAG Heuers and 602 Breitlings.

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Richemont’s biggest brands, Cartier, IWC and Panerai, have 923 watches listed with Watchfinder between them.

The Breguet 5349 Double Tourbillon is described by Watchfinder as a “hulking mass of platinum and diamonds, with a 50mm wide, 18.65mm thick case”.

It has 42 diamonds in the bezel, 33 in the case, 20 in the crown and 36 in the belt buckle clasp — a total of 163 diamonds totalling 30 carats.

The watch’s dial is both guillochéd and enamelled with a transparent blue glaze.

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Tags : breguetpre-owned watcheswatchfinder
Rob Corder

The author Rob Corder