June is Pride Month, when world attention turns to promoting LGBTQIA+ issues, and Fossil Group’s Danish watch brand Skagen is getting involved with the launch of a 2022 Pride collection with a limited edition watch inspired by Pride’s rainbow emblem.
Skagen is donating 100% of its proceeds from the sale of the pride collection to InterPride to support its mission of promoting LGBTQIA+ on an international level to increase collaboration, networking, and communication among Pride Organisations, act as a source of education and encourage diverse communities to hold and attend Pride events.
The charity’s vision is ultimately a world with full cultural, social, and legal equality for all.
Skagen’s limited edition Grenen watch for InterPride has rainbow colored hour markers and is worn on a choice of environmentally friendly and interchangeable rainbow straps containing 50% recycled plastic.
Its gender neutral sized 37mm case is made from 50% recycled stainless steel.
“Skagen continues to be inspired by Denmark and its progressive stance when it comes to inclusivity. We’re proud that our Danish sensibility reflects a culture of acceptance for all members of the LGBTQIA+ community,” says Steve Evans, EVP Chief Brand Officer.
