Skagen is a brand that has been waving the banner for greener products for some time now. And its latest Samsø Series continues this run.
The solar-powered watch named after the island of Samsø, Denmark, features #tide ocean material in its case, caseback and outer dial ring. Made from upcycled, ocean-bound plastic waste, #tide has previously collaborated with brands including Maurice Lacroix and Oris
In addition, the woven textile straps of the Samsø Series are made from rPET – a material containing both recycled plastic and recycled polyester. The crystal contains partially bio-based nylon made with 45% castor oil.
Made in Skagen’s typically Danish style, the watches were inspired by the story of Samsø, which is the world’s first island with renewable energy. The result is that the island is carbon negative with 100% local ownership of renewable energy investments.
Made to celebrate Earth Month, Ian Miller, global director of concept and design at Skagen says that the new collection, “allows us to showcase all the different materials and processes we can implement in a single style.
“As our knowledge and material library grow, we’ll continue evolving collections with responsibility in mind. Our goal for the future is to have a timepiece that is made of all recycled components and is fully recyclable.”
Within the case is a solar powered movement, visible through the dial crystal. Once charged by either natural or artificial light, there is six-months of power reserve.
The launch collection consists of four 37mm watches with coloured woven straps, cases and seconds hands.
The watches are available from skagen.com, priced £169.
