Six of the best watches to invest in right now — and only two are from Rolex


Luxury watches still offer great investment opportunities, according to the team at secondary market platform Chrono24.

Well, they would say that, wouldn’t they?


But the data speaks for itself, and few businesses have accrued more data on supply, demand and prices of luxury watches over recent years than the Germany-based operation.

Chrono24 analyses tens of thousands of monthly transactions from the 475,000 watches listed on its site and reports that mechanical luxury watches have weathered the current storm and are proving to be particularly sound investments.

In fact, the most highly coveted brands have experienced consistent growth in recent years. Prices for the ten bestselling Audemars Piguet models went up by 73% between July 2015 and July 2020.

When it comes to Patek Philippe, their ten most popular models on Chrono24 saw even more impressive appreciation, with prices increasing by an average of 105% over the last five years.

Select models from other popular brands like Rolex, Omega, and Tudor are seeing stable prices, while others offer a perfect opportunity to enter the world of luxury watches as an investment, according to Chrono24 analysts.

Watches Increasing in Value Now:


The special-edition Omega Speedmaster Moonwatch “First Omega in Space” (ref. 311. is an interesting investment option. It is currently the sixth most popular Omega watch on Chrono24 in terms of sales and has appreciated in value by 12% over the last three years to around $4,300/£3,300.


Stainless steel Rolexes enjoy widespread popularity, and the Datejust (ref. 126334) is no exception. The Datejust is currently number ten on the list of bestselling Rolex watches on Chrono24. Of the various Datejust models, the version with a steel case and blue dial is particularly highly coveted. Those who own one of these timepieces can look forward to steadily increasing prices. In the last three years, this edition has gained about 25% in value. It currently sells for approximately $11,830/£9,100 on Chrono24.



Tudor has spent the last few years expanding their portfolio, and they struck gold with the release of the retro Black Bay Fifty-Eight (ref. 79030). The sales figures speak for themselves. This diving watch is currently the third most popular Tudor watch on Chrono24, which has also had a positive effect on its financial performance. Over the last twelve months, its price has increased by 12%, bringing it to roughly $4,550/£3,500.

Watches Worth Investing In Now:


Omega recently redesigned the legendary Seamaster Diver 300M (ref. When it comes to Omega sales on Chrono24, this model takes the top spot among watch enthusiasts in the United States. While its price has dipped by some 3% to around $4,420/£3,400 in the last three months, it remains a high-end entry point into the world of luxury watches.


The Rolex GMT-Master collection has a long history to look back on. Today, the modern GMT-Master II Batman (ref. 126710BLNR) takes third place in terms of Rolex sales on Chrono24, placing it ahead of the iconic “Pepsi.” This model has seen some ups and downs over the last twelve months. Even though a correction caused its price to drop by 24% to $16,250/£12,500, the GMT-Master II still demands well over its list price and is, thus, a safe investment.


Tudor also offers an attractive timepiece with a second time zone, namely the Black Bay GMT “Pepsi” (ref. 79830RB). The “Pepsi” is the bestselling Tudor on Chrono24, especially the version on a steel bracelet. Prices for this model have sunk by about 5% in the last twelve months. However, it is still a fantastic entry point into the world of luxury watches with prices around $$4,550/£3,500.

Tim Stracke.

“The demand for luxury watches on Chrono24 is higher than ever before,” says Chrono24 founder and co-CEO Tim Stracke. “After a temporary dip in sales at the beginning of the crisis, Chrono24’s numbers have since recovered and are now 13% higher than they were before the coronavirus. Many customers have come to view mechanical luxury watches as an exciting and highly personal form of investment. Both steady value appreciation and current opportunities to enter the market have played a major role in this. Our users’ own reported interests have confirmed as much: Since the start of the crisis, we have seen 40% more visits from users interested in finance and investments.”

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  1. Actually 4 are rolex Corp, products ( 2 Rolex and 2 tudor). Let’s face it, other than the moonwatch, you’re basically stuck to rolex products if you’re concerned about value. My 0.02 cent…

  2. Surprised the Rolex Submariner ‘hulk’ is not on the list. Bought mine 4 years ago for £6.5K – there is now a 7-8 year waiting list to get one in the uk (Rumours it will be discontinued too) and second hand it’s now more than double what I paid.


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