Swatch will launch its revolutionary Sistem51 watch in the UK on London’s Oxford Street next Wednesday.
The launch will see Swatch’s 313 Oxford Street store redesigned specifically for the eagerly anticipated UK launch of Swatch’s Sistem51 watch, a sealed, mechanical automatic watch of just 51 components, assembled entirely by machine.
The store will open on Wednesday 6 August at precisely 9.51am to present the first four models in the new collection.
As Sistem51 bears the slogan “the front tells the time, the back tells the story” the store’s exterior will present the ‘front’ with highlights of Switerland while the interior will explore the watch’s revolutionary mechanics.
An oversized blue screw, representing the single central screw inside the Sistem51 that holds all movement components together, will serve as a link between all of the watch’s key features.
The sistem51 will be available exclusively at Swatch Oxford Street, priced at £108, until the collection is rolled out nationwide.