ROX will open Hublot’s first monobrand shop-in-shop in Scotland when it cuts the ribbon on a space in Edinburgh’s historic Assembly Rooms on George Street.
It will also be the only Hublot boutique outside of London where a Bond Street showroom is owned and run directly by the LVMH brand.
ROX, which has offered Hublot from its Edinburgh watch and jewellery showroom for the past decade, says the 500 square foot branded shop-in-shop will open in mid-August.
“Our Edinburgh clientele are discerning — they love the quality and diversity of our fine jewellery and with Hublot as our exclusive watch brand in Edinburgh, demand since we launched has been phenomenal,” says Kyron Keogh, co-founder and managing director of ROX.
“Edinburgh’s retail and leisure market is thriving post pandemic with customers continuing to demand more elevated and memorable shopping experiences. Shoppers want to interact with brands in a more personalised and intimate setting, especially when it comes to investing in luxury items. The Hublot shop-in-shop will offer clients the chance to step into a world of Haute Horlogerie, which is something we are renowned for at ROX,” he adds.
Ricardo Guadalupe, CEO of Hublot, says he is proud to launch the first stand-alone Hublot shop-in-shop in Edinburgh with long-standing business partner ROX, and to build further on the partnership with this much respected retailer.
