Rotary’s debut Chinese boutique is first step in aggressive 2016 retail plan

Rotary china

Rotary has opened its first standalone boutique in China following on from the opening of 24 shop-in-shops launching in the country over the last six months.

The 20sq m boutique has opened at the Poly shopping Mall within China’s affluent Foshan City with custom-made fittings and stocking the entire Rotary range of Swiss made watches.

Since being sold to China Haidian Holdings – since renamed Citychamp Watch & Jewellery Group Limited – in 2014 Rotary has made great strides in China thanks to its new owner’s local distribution and retail expertise and an attractive price point for Chinese consumers.

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But will pursue an ‘aggressive’ roll-out of new shop-in-shops throughout 2016 with the aim of achieving 150-200 points of sale by the end of the year.

Citychamp Watch & Jewellery Group Limited also owns Corum and Eterna watch brands.

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Tags : boutiquechinaChina Haidian Holdingschinese marketcitychamp watch and jewellery groupcorumeternafoshan cityretail strategyrotaryshop-in-shopwatches
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.