151106 heuer 02

50 Brands of Basel: TAG Heuer

TAG Heuer has taken the wraps off of a new titanium and carbon flying tourbillon watch to be shown at Basel that will cost less than CHF 15,000 (£10,275).

According to the brand, its Carrera Heuer-02T will be the only Swiss made, COSC-certified automatic chronograph with tourbillon selling below that price. A Black Phantom edition, limited to 250 pieces, will cost CHF 19,900 (£13,630).

TAG’s ill-fated CH80 in-house chronograph movement, that was shelved almost immediately after production began at new CHF 10m facilities in 2014, is even name-checked as inspiration for the movement.

The lightweight tourbillon, constructed of carbon and titanium, is handcrafted by four watchmakers at TAG Heuer’s Chevenez workshops.

The movement is housed within a grade 5 titanium case constructed of 12 modular components, affording TAG the possibility of mixing and matching materials and finishes.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

Leave a comment

Your email address will not be published. Required fields are marked *