Victoria Hyde London is building a network of retail partners in the UK for its affordable family of fashion watches and jewellery.
Paul Nolan, who has previously worked with Larsson & Jennings and Kronaby in the UK, is heading up the brand as sales director for the UK and Europe.
He has already secured placement on board with airlines Fly Dubai, Jeststar and Malaysian Air.
The watch collections will inevitably be compared to Olivia Burton’s but the company says they deliver more bang for less buck.
The range is positioned at price points that are accessible for younger fast fashion customers, with prices starting at £25.00 and going up to £125 for a gift set. “Despite this, only the highest quality Japanese watch movements — generally Miyota 2035 — and top-quality grade stainless steel is used for both watches and jewellery,” Mr Nolan says. The brand also has watches for men, and a core of pieces that could be worn by men or women.
Watches are named after places in London such as Canary Wharf, Holland Park and Marble Arch.
Potential retail partners will see strong brand investment in the UK and attractive margins, the company promises, backed by social media and influencer marketing designed to drive sales.
“SKUs are targeted and limited and slow moving products replaced quickly,” Mr Nolan adds.
Retailers are encouraged to visit the Victoria Hyde stand at Baselworld next week, which is located in Hall 1.1.