Panerai held the official opening of its London flagship in February with CEO Angelo Bonati hosting a night attended by customers, celebrities and journalists.
Philippe de Saint Lager, Panerai’s UK and Ireland Brand Manager introduced journalists Nick Foulkes and Anish Bhatt to a gathering that also included footballers Robert Pirès and Youri Djorkaeff, Carlo Ceppi, Panerai Europe sales director, and Frederic Dreyer, director of research and development for the Richemont-owned brand.
Guests were given a tour of the Bond Street boutique, and shown a presentation of vintage Panerai watches alongside current models and 2018 novelties first shown at SIHH in January including L’Astronomo, Lo Scienziato and Minute Repeater models.
The store, located at 30 New Bond Street, is the brand’s first standalone store in the UK, and the second largest in Europe after Panerai’s flagship in Florence.
The boutique was created by architect and designer Patricia Urquiola. The 150 square metre space is spread over two floors, with VIP areas for quiet consultations and even access to a watchmaker who will be permanently located in the store.