PICTO has been a Danish Design Icon since 1984 and has continued with its minimalist approach to timekeeping with its latest release.
The Ocean Ghost Net Collection was produced by sourcing sustainable materials and producing the watch using ghost nets from the seas.
Reflecting on the process, the design team explained: “Our most significant task was not to compromise the original design from 1984.
“Instead, meticulous attention to detail in every step of the process has made it possible to create a new line of sustainable watches while staying true to the original PICTO design and history.”
The watchcase for the PICTO Ocean Ghost Net watch collection is constructed using upcycled fishing nets from the ocean redeveloped into nylon plastic pellets.
Apart from reducing the plastic pollution in the sea, it also prevents the ensnaring and harming of marine mammals.
The case stays true to the original design from 1984 and offers a new lightweight form factor with an array of powerful colour combinations. The case also features 5 ATMs.
The straps for the PICTO Ocean Ghost Net watch collection are made of 100% recycled plastic and aim to offer a unique look and bring all-day comfort with super lightweight and breathable straps.
Prices start from £95.
WATCHPRO Market 2022
WATCHPRO Christmas Market is a three-day retail event, taking place at Koppel X on Regent Street.
This Christmas edition looks to build on the success seen at the Summer Market earlier this year. Held December 2-4, the new location is at the heart of London’s Christmas shopping district as WATCHPRO and all exhibitors are excited to welcome collectors and shoppers alike.
Click here to book WATCHPRO Market tickets.
Confirmed Christmas exhibitors and partners include:
AERA | AUDRIC WATCHES | BAVARIAN WATCH | CIRCULA | HAWCHESTER LONDON | HERBELIN | IOTA | ISOTOPE WATCHES | LORIER | NITE WATCHES | OLIGO | PICTO |
