Patek Philippe has launched a microsite dedicated to its women’s watch collections – part of an advertising drive focused on its ladies’ models.
The new site continues the brand’s Institutional initiative, and will be supported by online and print advertising campaigns dedicated to its women’s timepieces. The microsite sits alongside two other “chapters” devoted to the acoustics of its minute repeaters and its watch servicing, which were launched last year.
The new campaign is focused on the design inspiration and craftsmanship of the Patek Philippe Diamond Ribbon Ref. 4968, a women’s watch launched at Baselworld 2012.
The brand said: “The digital activity brings to life the Patek Philippe Institutional campaigns with content tailored to suit the most inquisitive palates from the watch amateur to the collector. The campaign offers unique content about the manufacture, the family’s involvement, and the exceptional standards of watchmaking at Patek Philippe.”
The microsite also features an exclusive interview with Sandrine Stern, head of watch creation at Patek Philippe, who talks about her role and inspirations. A series of films present and illustrate the aspects of dial and case production in the making process of the Patek Philippe Diamond Ribbon timepiece.
The site was launched at the end of last year and will be followed this month by further language editions.