Salon QP will put Only Watch’s timepiece collection on display in a special exhibition room at the show in October.
The exhibition will become one of ten locations around the world forming part of the ‘World Tour’ of watches before the auction on November 9.
As WatchPro reported yesterday, Only Watch recently confirmed the 8th edition of its biennial auction for the benefit of Duchenne Muscular Dystrophy will be held in Geneva.
The collection set to go under the hammer will be showcased from September 25 around the world.
As well as the display at SalonQP, it will be shown in leading retailers around the world in Monaco, Dubai, Paris, New York, Tokyo, Singapore, Hong Kong, Taipei and Geneva.
The Principality of Monaco will host the first stop of this itinerant exhibition, on the prestigious Monaco Yacht Show, from 25 to 28 September.
The auction has been scheduled to take place at 2pm at the Four Seasons Hôtel des Bergues, in Geneva, under the hammer of Christie’s.
The funds collected will entirely be donated to scientific and medical research on neuromuscular diseases in general and on Duchenne muscular dystrophy in particular.