Olivia Burton chooses Covent Garden to open first boutique

Olivia Burton boutique

British watch brand Olivia Burton has officially opened the doors to its very first bricks and mortar store.

Choosing London’s Covent Garden as its debut location, Olivia Burton’s first physical retail outlet is a 1200 sq. ft, two-floor boutique, situated in the area’s historic market building.

Last week the brand opened its doors with a soft launch, with the grand opening and unveiling of the second floor set to take place Friday, September 28.

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The store design has a definite Olivia Burton feel, with the brand’s love of nature reflected throughout with references to flowers, bees and birds.

The debut branded boutique will provide customers with the opportunity to shop the entire Olivia Burton collection in one place for the first time. The space will also introduce customers to new in-store experiences, including a personalisation station, where customers can create bespoke pieces.

Olivia Burton co-founder, Lesa Bennett, said: “We are so delighted to be able to meet our loyal and lovely customers in person for the first time. At Olivia Burton, our customers are at the heart of everything we do, and we are constantly creating new collections based on their feedback and suggestions. It truly is so exciting.”

Fellow co-founder, Jemma Fennings, was equally excited: “Seven years ago, my best friend Lesa and I decided to pursue our shared dream of disrupting the watch industry. Some people were quick to tell us that we were crazy to risk everything for a dream, but, fast forward to today and Olivia Burton has sold over a million watches worldwide. And now on our seventh birthday we are launching our very first store – it truly is a dream come true for us.”

This latest move is another giant leap forward for the brand, whose extraordinary progress culminated in Movado Group purchasing it for £60m last summer.

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Daniel Malins

The author Daniel Malins