Nivoda has become a category sponsor for the upcoming coffee table book, The World’s Greatest Showrooms.
The B2B diamond marketplace will sponsor the Multibrand Jewellery category in the luxurious magazine.
Discussing the appeal of the category, Nivoda’s chief revenue officer, Steve Marritt said: “Multi-brand jewellery boutiques use many popular tools including API feeds on their websites or Nivoda’s Customer Facing Mode, which is popular for engaging customers in-store.
“These tools help retailers engage and convert more customers with the added value of bringing convenience and value to their business.”
Published in partnership with WatchPro’s sister publication, Professional Jeweller, The World’s Greatest Showrooms will feature the best watch and jewellery boutiques from around the world.
Highlighting the value of the sponsorship for Nivoda, Marritt said: “Nivoda sees this as an excellent opportunity to shed light on the most sophisticated and skilful jewellery and watch boutiques globally.
“Associating ourselves with a recognised publication like Professional Jeweller highlights our ethos of being open to all, helping jewellery retailers modernise how they do business, improve their customer experience and strengthen their profits.
“The magazine enables retailers to showcase their brands, services, and products.
“The most established industry professionals and tastemakers pay attention to well-executed content, boosting a brand’s status, exposure and affinity.”
Marritt also highlighted the types of boutiques that Nivoda hopes will be featured in the Multibrand Jewellery category: “At Nivoda, we would like to see innovative jewellers utilising technology to create a seamless customer experience.
“Once each brand has access to the industry’s best technology, they can compete on the factors that truly differentiate brands, such as design, value and customer experience.”
The World’s Greatest Showrooms will launch in January and be circulated with partner titles in the United States, Europe, the Middle East and Asia.
The coffee table book will also be featured online with professionaljeweller.com, watchpro.com and arabianbusiness.com, ensuring it is read by millions of people worldwide.
When asked how important it is for these amazing stores to be acknowledged by Professional Jeweller and WatchPro globally, Marritt said: “Professional Jeweller has a reputation for honouring only the best in class within the industry.
“This level of acknowledgement recognises a retailer’s creativity and innovation commitment, focussing on delivering a memorable retail experience that enhances their customers’ journey and subsequent loyalty.”
