Mr jones miyamoto

Mr Jones enters the world of Super Mario

Mr Jones takes a different look at the world of vintage for its latest limited edition timepiece, with a design referencing a classic video game.

The Mr Jones Miyamoto is limited to 100 pieces and features a rotating sun and moon, hour disc emblazoned with graphics reminiscent of the world of Nintendo hero, Mario. The watch is named after the creator of the Super Mario games, Shigeru Miyamoto.

Crispin Jones, founder of Mr Jones, said of the creation: “The control of Mario in the game world makes him feel like an extension of our body – we move him, as we move our own limbs, without conscious thought. Similarly we internalise hours, minutes and seconds to the extent that we cannot see them as human invention. Ultimately time, as we measure it, is as ‘unreal’ as a world of power-ups and long-tongued dinosaurs.”

Hours are read using the position of the sun or moon within the graphic crescent while minutes and seconds are represented within a central dial.

The 37mm watch uses a Ronda quartz movement and is priced at £175. Mr Jones watches sell direct via the company’s website but are also available for wholesale.

James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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