Omega and Swatch just collaborated on the most accessible Speedmaster ever, says British GQ.
This Omega x Swatch Collab Is Breaking the Internet, adds Hypebeast.
WATCHPRO editor’s own Corder’s Column suggests MoonSwatch has the potential to put rocket boosters under Omega.
The Omega x Swatch timepiece has sent mainstream and social media into meltdown.
Although the MoonSwatch is not limited in production, it is strongly tipped to be a flippers’ delight, with demand outstripping supply and sending prices soaring on the secondary market.
Anticipating the rush, Swatch has confirmed to WATCHPRO that the watch will only be on sale at select physical Swatch shops, and that customers will only be allowed to buy a maximum of two.
Imagine if Rolex did that, rather than the reverse, which is to sell its hottest pieces only to customers with a track record for buying the most watches.