Metal.CH has signed a deal through UK distributor Nuval to enter House of Fraser.
The signing of Metal.CH is believed to be part of a wider plan at House of Fraser to take on more watches that sit at the higher end of the price scale.
The watch departments in House of Fraser are run by Watch Station International, a company owned by Fossil Group. While the department store carries many Fossil Group brands such as Michael Kors, Adidas and Karl Lagerfeld, it also stocks brands from outside the group including Accurist, Bulova and Casio.
Metal.CH is distributed in the UK by Nuval and chief operating officer Chris Bedworth has described the Swiss watch brand, which specialises in oversized timepieces, as a "young brand that needs a lot of nurturing" but believes there is space for the brand in the UK market.
Other UK stockists of Metal.CH include Wongs in Liverpool, Room of Luxury in London and online retailers Watch to Watches and The Big Watch Shop.
