The introduction of the automatic Aikon everyday sports watch in 2018 is without doubt the most important move Stéphane Wasser has ever made in his time as CEO of Maurice Lacroix
Every mainstream watch brand needs a platform collection that can evolve every season without ever losing its core identity.
The steel Aikon performs this role perfectly with its Clous de Paris dial, brush-finished circular bezel with six polished grips, and integrated 5-link bracelets or rubber straps.
It has come in myriad colourways over the years, with or without adornments like diamond hour markers, and in sizes suited for men, ladies or both.
This summer, Maurice Lacroix has produced Aikon Automatics in three hot shades: pale pink or turquoise for diamond-decorated 35mm watches and 39mm models; and the same turquoise or diver-friendly orange for mid-the largest 42mm pieces.
They are sold with straps matching dial colours and steel bracelets, which can be easily swapped without tools.
Prices range from €2,550 to €2,600.
