Maurice Lacroix dives deeper into beach volleyball scene


Maurice Lacroix has signed a deal to become the Official Timekeeper of the international King of the Court Crown Series of Beach Volleyball tournaments.

Dutch company Sportworx has given the sport a far higher profile with televised tournaments in city center locations and more dramatic staging that makes it look as much like a cage fight as an Olympic sport.


The pandemic put a stop to much of the series after successful outings in Huntington Beach, California, and Waikiki, Hawaii.

“Maurice Lacroix is the Official Timekeeper of KOTC and the reasons behind this partnership are numerous,” says Stéphane Waser, Managing Director of Maurice Lacroix.

WSince the inaugural AIKON models were unveiled in 2016, Maurice Lacroix has repeatedly looked to the urban landscape for inspiration, creating watches for ambitious, driven individuals. Therefore, the notion of bringing sporting events to city centres immediately resonated with our brand.”

Aikon Quartz Chronograph Viking

Earlier this year, Maurice Lacroix’s ML Crew members (aka brand ambassadors) Anders Mol and Christian Sørum helped to design and launch a limited edition Aikon Quartz Chronograph Viking.

The professional beach volleyball players, both members of the world-beating Norwegian national team, have come up with a striking red, white and blue combination straight from their national flag.

They have been signed to Maurice Lacroix for two years and have taken an active role in designing the limited edition chronograph, which is being made in a limited run of just 250 pieces.

The teammates wanted a watch they could wear while competing on the court, which meant it had to be light, comfortable to wear and precise.


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