Distribution is dead, according to many industry analysts, with brands wanting to cut out middlemen and keep more of the margin from each watch sold.
Not so, according to Maurice Lacroix and its partner The Blue Company, because the two companies are now deepening their existing sales agent agreement — in place since summer 2020 — into a full blown distribution arrangement for the UK and Ireland.
It is a sign of growing confidence in Maurice Lacroix from The Blue Company managing director Monica Porracin that she is now prepared to buy and hold stock.
“After more than a decade distributing watches in the UK, we are delighted to work more closely with Maurice Lacroix. Based in the Swiss Jura, the brand has vast watchmaking expertise. Likewise, as a London based firm, we understand the watch market in the UK and Ireland and, due to our location, we can respond quickly to our customers’ needs. We are delighted that Maurice Lacroix has chosen The Blue Company to be part of their future plans,” Ms Porracin says.
Maurice Lacroix managing director Stéphane Waser says the current level of success for the brand makes a full distribution agreement a natural next step that will lead to an even better level of service for retailers.
“By forging close links with The Blue Company, we know that our brand, and its products, are in safe hands. Indeed, thanks to its impressive track record and esteemed reputation within the industry, we are confident that The Blue Company is the perfect partner as we continue to pursue our company’s long-term vision for this market,” he adds.
