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Juicy Couture’s 2020 renaissance taps into “new money” market

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Juicy Couture is having a renaissance in 2020, with the brand explaining how its watch suggests the “new money” girl about town look.

It comes as Sunday Times Style says “the brand that defined the celebrity wardrobe of the early noughties feels like it’s having a renaissance in 2020.”

It went on to explain how demand for the iconic velour tracksuit has grown dramatically, with search engine Lyst seeing a 30% uptake in search for “velvet” and “velour.”

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Juicy Couture went on to detail how its timepiece collection has seen “massive success” this season, with iconic Juicy signature motifs and vibrant colours.

Celebrities in 2020 sporting Juicy Couture include Dua Lipa, Bella Hadid, Kylie Jenner, and Paris Hilton.

Juicy Couture is available to retailers through TLKE, its licensed distributors in the UK and wider Europe.

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Alex Douglas

The author Alex Douglas