Richemont Group’s Jaeger-LeCoultre wants customers to upload details of their watches online in order to qualify for a range of personalised new services.
Branded the Jaeger-LeCoultre Care programme, the initiative sees the creation of a dedicated digital platform with information personalised to each customer along with advice and services and an International Limited Warranty across all clocks and watches lasting up to 8 years.
JLC has its own ecommerce site for the UK and boutiques on London’s Bond Street and in Harrods.
The company will enhance its customer data collection with the incentive of an 8-year warranty when its watches are sold through partners like Wempe, Watches of Switzerland, Bucherer, Berry’s, Laing’s and Pragnell.
Timepieces sold under the previous International limited warranty are eligible for the warranty extension if they register.
“Designed to foster an intensified relationship with customers around the world, the Care program is supported by Jaeger-LeCoultre’s global multi-channel network to meet customers wherever they prefer to shop or connect with the Maison. Customers can receive advice and support related to the online platform across all of Jaeger-LeCoultre’s official POS [and e-commerce partners] globally, regardless of whether they have made their purchase in store or online,” the company says.