An unworn Jacob & Co. Opera Godfather watch has sold for €450,000 this weekend, 50% above its retail price, at a charity auction in Capri, Italy, that raised funds for Unicef.
The watch, which was donated by Jacob & Co., was first made in 2019 in collaboration with Paramount pictures, which granted the right to use branding from The Godfather movie.
Design elements are borrowed from the film’s theatre poster, set and costumes such as the rose Don Corleone wears at his daughter’s wedding, the puppeteer strings depicting the atmosphere of manipulation and betrayal of the movie, and a violin, used as a crown.
It plays The Godfather’s main theme on a music box integrated into the rotating movement with triple-axis tourbillon.
The watch was sold at an annual fundraising gala for Unicef organised by luxury online retailer Luisaviaroma.
