Hour Passion, an international retail group that represents Swatch Group brands, has opened in Ellesmere Port on the Wirral Peninsula in Cheshire.
The latest boutique is in the Cheshire Oaks Outlet shopping centre.
Two other Hour Passion points of sale in the UK are also in outlet malls, one in Bicester Village in Oxfordshire, the other in Gunwharf Quays in Portsmouth.
Around the world, Hour Passion has a network of 65 stores on three continents.
Airport locations, including Geneva, carry the full range of Swatch Group brands, including the top end marques such as Breguet and Blancpain.
Outlet mall boutiques typically carry higher volume and affordable luxury brands like Longines, Tissot, Certina, Rado and Hamilton.
The Cheshire Oaks Outlet Ellesmere Port boutique was fitted by JWA Shopfitting Solutions Ltd.
