Vacheron Constantin’s Manhattan flagship opened in the summer of 2021 on East 57th Street, which is also home to Jacob & Co., Breitling, Audemars Piguet’s AP House and Bucherer’s Time Machine.
The brand’s first foray into the United States was recorded in 1831, so the New York boutique is the latest step in a long and illustrious journey and nestles neatly into its upmarket neighbourhood thanks to a striking Art Deco-inspired design fused with details taken from Vacheron Constant’s 265 year history.
A double height glass frontage opens into 4,500 square feet of retail, hospitality and horological history.
It has a strikingly contemporary feel with a number of New York visual references, but with nods to the history of the brand including a blue straw marquetry wall with Maltese cross motif.
The aim is to strike a balance between the history and heritage of the watchmaker and inspirations for its current collections.
A dedicated area on the ground floor displays the restoration capabilities of the Maison and rotating exhibitions of historic timepieces from the Vacheron Constantin private heritage collection in Geneva.
There is also an interactive digital display where customers can take a leisurely tour through the history of the brand.
Up a spiral bronze staircase there is an in-house watchmaker for consultations, adjustments and watch engraving.
The first floor also has a VIP Lounge for meetings or small events.
The showroom has one of the most comprehensive collections of current Vacheron Constantin timepieces including boutique exclusive models, the first permanent “Les Collectionneurs” vintage watch offering, and a rotating Les Cabinotiers assortment.
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