GREATEST SHOWROOMS: Polacheck’s Jewelers, Greater Los Angeles, USA


With a catchment area that includes Malibu and Pacific Palisades to the south and Thousand Oaks to the west, Polacheck’s Jewelers is strategically placed to serve some of the most affluent communities in the Greater Los Angeles area.

The 100 year old family-owned business has just reopened a 6,000 square foot showroom with a new Rolex shop in shop plus a brand new Patek Philippe showroom — all part of Polacheck’s within The Commons at Calabasas, an upmarket outdoor retail, dining and leisure destination.

The original plan was to expand and update the space devoted to Patek Philippe and Rolex, but the company’s president Brent Polacheck soon realized that they would need to upgrade its shop-in-shops for Cartier, IWC and Tudor as well.

The Rolex shop-in-shop is sleek in its design but still warm and inviting. It has a dedicated private selling space with large glass and gold mesh doors with that provide subtle privacy and a quiet place to present watches in a personalized way.

The Patek Philippe space is elegant, bright and compliments the brand beautifully.

Reconfiguring and upgrading the showroom will continue into 2023 when an existing Rolex Service Centre will be moved to the second floor. This creates a larger modernized space for Polacheck’s watchmakers that allows for future growth.

The vacated watchmaker’s location on the ground floor will be transformed into a multi-use, private selling space for the very finest watches and jewellery.

Breitling and Panerai areas, using the brands’ latest design concepts, will open early in 2023.

Thank you to the generous sponsors of The World’s Greatest Showrooms

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