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GREATEST SHOWROOMS: The Wonder Room, Selfridges, London, UK

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Most visitors to the legendary Selfridges department store in London’s West End have no idea they are entering a Bucherer-run space when they go shopping for luxury watches in The Wonder Room on the ground floor.

Other than spaces dedicated to certified pre-owned watches and another for Bucherer Blue special edition pieces, the area’s branding is dedicated to the major luxury watches it offers in a vast multibrand floor and a number of boutiques around it.

There is something for every taste and budget in the Wonder Room, ranging from volume brands like Tissot and Longines up to Breguet, Blancpain, Jacob & Co, Panerai and Girard-Perregaux.

There are also boutiques surrounding the main “trading floor” for the likes of Rolex and Cartier.

Key to its success is the fact that everybody serving in The Wonder Room is employed and trained by Bucherer, so customers have the broadest possible choice presented by experts whose only desire is to delight and educate.

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Selfridges is constantly evolving, but The Wonder Room remains one of the great experiences for watch lovers living in or visiting London.

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