Grand Seiko only started selling its watches outside Japan around a decade ago.
Already, it is almost treated as an honorary member of the Swiss watchmaking elite; winning horology awards at the GPHG and exhibiting at the exclusive Watches & Wonders in Geneva alongside Cartier, Rolex, Chopard and Patek Philippe.
Adjacency, as all retailers know, is everything.
Grand Seiko is not afraid to mix it with the great jewellers of Europe either, having opened its biggest flagship in the world on the legendary Place Vendome in Paris back in 2020.
Grand Seiko stuck to its Japanese roots for the design of its Paris showroom with a sleek, minimalist aesthetic that avoids any cliché nod to the Louis XIV architecture of La Place.
The double-fronted showroom is bijoux by Place Vendome standards at 2,045 square feet of retail space over two floors.
It was designed by Kengo Kuma, one of Japan’s leading architects who infused it with Japanese form and functionality.
The design reflects the universal view of Grand Seiko, known as The Nature of Time.
“I wanted to create a boutique where you could feel Japanese sensibility or Japanese culture. So, I focused first on the materials to be used that show the ultimate attention craftsmanship places on details,” Mr Kuma says.
Thank you to the generous sponsors of The World’s Greatest Showrooms
At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.
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