Cellini and its owner Leon Adams are uniquely respected by watch-loving Manhattanites, with collectors, celebrities and financial masters of the universe beating a path to the Park Avenue showroom to try on watches from low-volume artisan independent watchmakers they cannot find anywhere else in the city.

The store’s modern, minimalist design is almost the complete opposite of Cellini’s original store in the lobby of the Walford Astoria hotel, which closed for a major renovation in 2017, forcing Mr Adams to vacate after 41 years in residence.

The independent watchmakers in which Cellini specialises, have grown dramatically in demand over the past two years, but not in the quantity they each produce.

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This means their watches are extremely hard to find, and make Cellini a must-visit for anybody looking to shift into the upper stratosphere of collecting.


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Appropriately, the watches are the stars of the showroom, rather than large blocks of branded furniture.

They are sold by one of the most expert teams in New York, making a visit to Cellini one of the city’s great pleasures.

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Thank you to the generous sponsors of The World’s Greatest Showrooms

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Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.


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