A brand new British smartwatch brand is launching this weekend.
Harry Lime has been created by Peers Hardy, the company that brought ICE-Watch and Daniel Wellington to the UK and believes affordable smartwatches are the next big thing.
“We are positioning and marketing the smartwatches so that they deliver good margins for retailers and a quality experience for customers who want to make a statement about their style and lifestyle,” says Peers Hardy marketing director Paul Harry.
“This is a great opportunity for independent jewellers to get back into watches that people will really want to buy and keep coming back for,” he adds.
Harry Lime takes its name from the rhyming slang for time, which can trace its origin back to the main protagonist in Carol Reed’s classic 1949 thriller The Third Man.
It is being promoted a smartwatch with infinite possibilities, and a collection that should appeal as much to gadget fans and those that favour the looks of a classic analogue timepiece.
They are presented as gender-neutral, with social media posts showing them worn by women riding fashionable mopeds, on the beach (they are water resistant) or stretched into yoga poses while men seen at the office or out clothes shopping.
Despite retailing for only £75, the Harry Lime watches come with a rich suite of apps including heart rate monitor, step counter, GPS connection, calorie tracking, multi-sport activity tracking, alarms, alerts and messaging. They will run for four days between charges and come with a 2 year guarantee — a statement about their build quality.
They have a great sporty look with chronograph-style 240 x 240 pixels full colour digital watch faces housed in 44mm acrylic cases in several colours with matching silicon straps.