Fossil is hoping to take a bite out of Apple’s leadership in the smartwatch market with the release of its latest sporty model.
Like other connected timepieces from the Fossil Group stable, the Fossil Sport Smartwatch is built around the new Qualcomm Snapdragon Wear 3100 platform and the latest Wear OS by Google operating system.
Upgrades to this year’s models including extended battery life, a new battery saving mode, enhanced ambient mode, integrated heart rate, NFC for contactless payment, and GPS capabilities.
The look and feel, which includes a large range of colorful silicone straps, places it firmly in the activity and sportswear end of the smartwatch market.
It is being launched with a campaign fronted by American model, marathon runner and entrepreneur Candice Huffine, who says she has an everlasting personal mission to empower women to embrace their authentic selves and love the skin they are in.
“For several years, the health and wellness industry has been converging with smartwatch technology — and Fossil knew there was a tremendous opportunity to provide a connected option for the design-conscious consumer looking to bring style to their wrist. We know our consumers want versatility both in their activity and their accessories, which is why we wanted to bring a smartwatch to market that is a fit for every style,’’ says Steve Evans, EVP Fossil Group.
“We’re incredibly excited to be able to offer a colorful sport smartwatch with endless customization and equipped with latest Google and Qualcomm technology for a best-in-class consumer experience.”
The £249 Fossil Sport launches with six colorways, two case sizes (41 and 43 mm respectively), and several strap options.