Fossil and Watch Station set out to offer “best of both worlds” with first dual concept


Fossil and Watch Station have combined to create what they describe as a “one-of-a-kind” shopping experience.

The first “dual” concept store opened its doors this month in Camarillo, California, combining a Fossil and Watch Station store within a shared space.


Through separate entrances, guests can journey through one store, shopping seamlessly between the two brands and ultimately broadening their experience across the Fossil Group brand portfolio.

The group explained how this concept is also bringing Fossil fans and employees into the world of Watch Station, and vice-versa.

Greg Avetisyan, store manager, said: “We are excited to invite our guests to take this journey along with us throughout both sides of the store.”

Adding: “Our team takes pride in the genuine connections that bring guests together as one in our new dual-concept store.”

The group went on to encourage those in the area to pay the new stores a visit, exclaiming “We’ll meet you (safely) at both doors,” with COVID measures in mind.

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