MB&F has its own boutique, its only point of sale in the UK, within the Watches of Switzerland flagship showroom at 155 Regent Street, London.
“London is an essential hub within the watchmaking world. We were present here for about a decade, but then took a break for several years until we found the perfect retail partner with Watches of Switzerland and the beautiful Regent Street location. We are thrilled to be back,” says Max Büsser, owner and creative director of MB&F.
The independent watchmaker’s boutique will present both its wristwatches and its sought after Horological Machines sculptures.
MB&F takes up residence on the first floor, named the Burlington floor.
The boutique opens at the same time as a reconfiguration of the multi-brand Calibre room lower ground space that now has branded boutiques for Breitling, Tudor, Hublot, Panerai, Zenith, TAG Heuer and Longines.
