Fossil Group’s Diesel brand is banking on a partnership with a new gaming universe to find customers for a new range of watches.
Owners of a new Diesel Vert watch will be given a limited edition NFT, which grants them access to premium gameplay in the Vert Metamorph Experience including special character skins and enhanced powers.
A promotional partnership with Metamorph was announced back in September, but now Diesel has unveiled the Vert watch, and the special powers it unlocks in the virtual world.
The Vert watches are available this month, but the Metamorph Experience doesn’t launch until November 2.
Vert is the first of several watches from what will become the Metamorph collection, which is designed for life in the real and virtual worlds.
Diesel used VR technology in the design process to create the Vert watches, which have a look described as “hard-shelled appearance that’s mutually organic and futuristic”.
There are five versions of the Vert from day one including silver-tone (£349), gold-tone (£389), black (£389), a limited edition available in only 700 units worldwide, featuring a silver-tone case and bracelet with contrasting leather black inlay accents (£399) and a white limited edition of 300 pieces featuring a silver sunray dial, three-hand date movement and white leather and gunmetal stainless-steel bracelet (£429).
All come with the NFT that acts as a gateway into the Metamorph experience.
Details of Metamorph are under wraps for now, beyond Diesel’s description of “an immersive, multi-layered, game-like experience”.
It has been developed by media-tech artists from Artificial Rome and aims to establish Diesel as a Web3 pioneer capable of connecting creativity with culture.
