David M Robinson has reopened its flagship showroom in Liverpool following a major refurbishment and expansion into a neighbouring unit.
DMR has stores in Manchester, Altrincham and Canary Wharf, but Liverpool was where it all started and remains the spiritual home to the family-owned independent.
The fresh look of the 5,478 square foot store is a new concept for DMR, and is expected to set a direction for all others in the network.
That direction puts the focus on customer experience above presentation of products.
There are four watch brands in DMR Liverpool: a dedicated Rolex showroom and areas for IWC, Tudor and TAG Heuer.
The remainder of the store is given over to DMR’s designed and made jewellery collections and spaces for hospitality.
There are several VIP spaces including a private dining room for 12 guests, champagne bar, as well as a sound-proofed media room equipped with state-of-the-art cameras for virtual appointments and content creation.
In addition to the retail space, there is also a jewellery and watch workshop for the showroom’s Master Goldsmith and Master Watchmaker.
“We are delighted to be creating a totally new luxury experience in Liverpool, the city where our journey began, says John Robinson, managing director of DMR.
“This vast new showroom incorporates dedicated space for our luxury fine jewellery brand, along with a large Rolex showroom. Coupled with enhanced workshops for our watchmakers and the expert goldsmiths at the beating heart of our business, the showroom’s private dining room served by an in-house kitchen and its dedicated media room from which our ambassadors and technicians can communicate with their clients, makes it truly one of the UK’s most innovative retail spaces,” he adds.
