Daniel Wellington is opening its first watch shop outside of London at the St David’s shopping centre in Cardiff.
The 430 square foot store adopts the same clean and contemporary design aesthetic as Daniel Wellington’s watches.
St David’s is considered the premier shopping destination in Wales. Daniel Wellington will rub shoulders with Watches of Switzerland, Laings, Goldsmiths and Ernest Jones.
“The arrival of Daniel Wellington is a clear signal that St David’s is one of the UK’s premium retail destinations. This international brand joining St David’s follows the success of other flagship stores outside of London for retailers such as Victoria’s Secret and Stradivarius. Daniel Wellington is a great addition to our retail offer and is reflective of the growth within this category as a whole,” says Colin Flinn, regional managing director – west at Intu, which owns and operates the shopping centre in a joint venture with Landsec.