Watches made under license for sportswear and equipment-maker HEAD are being brought to the UK thanks to an agreement between Elysee Group and Creative Universe Agency.
Elysee Group is the global licensor for HEAD, and has appointed Creative Universe Agency as UK distributor.
“HEAD watches will be available immediately in the UK through major multiple specialised retailers across the country” says Andrea Tanucci, international sales director at Elysee Group.
“We are confident that this new partnership will enhance the brand image in respect to the consumer demands in the UK,” he adds.
HEAD’s sporty watches typically sell for around the £50 to £100 price point, and include smartwatches, digital watches and analogue quartz models.
“I personally know of HEAD, being at the forefront of tennis with superstars like Novak Djokovic and Britain’s own Andy Murray. This level of brand alignment makes it an exciting proposition for watch retailers including those in the sports segment,” says Paul Buchanan, managing director at Creative Universe Agency.
