Christopher Ward is on track to raise £150,000 for the International Committee Of The Red Cross (ICRC) in Ukraine through the sale of 300 C63 Ukraine LE watches.
The watches are being offered on a pre-sale basis for delivery in July priced at £700 on a steel bracelet.
They use the Ukranian flag’s blue and yellow on the dial and a back plate carries the words ‘Слава Україні!’ (Glory to Ukraine).
The 39mm steel on steel C63 Ukraine Limited Edition is a modified C63 Sealander Automatic with a polished lacquer dial.
It is powered by a Sellita SW200-1 automatic movement.
“It’s easy to feel powerless in the face of an ongoing tragedy like the Ukraine war. And while we can’t influence political decision-making, we can make a difference in the only way we know how: through watchmaking,” says Christopher Ward co-founder Mike France.
The latest update from Christopher Ward is that 233 out of the 300 watches have already been ordered.
I just purchased a Christopher Ward watch for Ukraine and got to wondering about how many dollars of my purchase are actually getting to the Ukraine people? Does anyone know?
You can do the math. 300 units @ 700 is 210,000 of which they plan to give 150k to a great cause and you get yo do some good and own a great watch.
It makes me love the brand even more!