Christopher Ward doesn’t do sport sponsorship; instead it favours investing in making the best watches possible at the most affordable prices. Celebrity ambassadors and expensive partnerships are not part of the plan.
It is something of a departure, therefore, to see the British watch business become official timekeeper of Team BRIT, which aims to compete at the Le Mans 24 hour endurance race next year.
But this is more of a passion project than a traditional sponsorship deal, because Team BRIT is made up entirely of disabled individuals who have created a competitive car with state-of-the-art hand controls.
“We’re in awe of what Team BRIT has achieved in such a brief time,” says Mike France, CEO of Christopher Ward.
“We’ve always seen ourselves as a ‘challenger brand’, but Team BRIT is of different magnitude. We’re so honoured to be their official timekeeper – and we can’t wait to see them compete at Le Mans.”
Team BRIT was formed in 2015 to support, inspire and motivate people facing physical and psychological challenges by demonstrating what can be achieved through motor sport.
This year the team competed in the Endurance and Trophy categories of the Britcar Championship – finishing third in the former – just two points off second place.
From this season, Team BRIT will also be competing in the British GT Championship – and they’ll be driving a brand new McLaren 570S GT4.
Members of Team BRIT recently visited Christopher Ward’s headquarters and were invited to choose a CW watch to take away.
Mechanic Joshua Spencer opted for the super-light C63 Sealander Elite, Aaron Morgan chose the C60 Trident Pro 600 while Bobby Trundley took an ultra-tough C60 Lympstone.
